Remember, if you have something interesting to share with this audience, forward me a link to the article and I'll use Tuesday Mornings to share the information. We've had one (1) submission to date ... the reader points out the closing of Universal Screen Arts and their portfolio of catalogs. Here is my LinkedIn feedback, it's got a bite to it.
https://www.linkedin.com/feed/update/urn:li:activity:7242313735241920512/
It has a bite to it because the lies told to you by your paper rep, by printers, by your boutique catalog agency ... they're just so egregious. They're out there on LinkedIn telling you that because The Onion will have a print version of their comedy that #printisback.
Print ... is not back.
You know what has been amazing this year?
It's your feedback.
One (1) catalog business leader asked me to stop talking about print being bad. Just one. That's it. Amazing.
Many vendor employees have openly grumbled on LinkedIn ... one of their main arguments when grumbling to me is that "catalogers are doing it wrong". Yeah, right, that's the problem. Not the 65-79 year old customer. Not the lack of paper availability in 2021. Not printers firing my clients in 2022. Not postage increases.
Most interesting? It's been the catalog employees who are now ready to move on from print ... not because it isn't as effective ... but because paper wasn't available and because printers fired catalogers and the USPS is unhinged.
It's interesting that a lack of trust is driving change. Ponder that one, paper / print / boutique catalog agency leaders. Catalogers don't want to stop mailing catalogs, for if they did, they'd have been making major changes since 2000.
Also - regarding Universal Screen Arts ... read the link above to see my comments about seasonal brands trying to cover fixed costs in the off-season, ok?
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