Kevin Hillstrom: MineThatData: Surely Your Products Follow A Generational Tree

June 04, 2024

Surely Your Products Follow A Generational Tree

I thought you might enjoy this visual representation of how Hifiman got to the Edition XS headphones on sale for $379.

Surely ... you have products that are the result of generations of product development and a relentless pursuit of excellence. Right? So why aren't you telling your customer how hard you worked to get to this point in time?

Seriously?

Why aren't you communicating with your customer?

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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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June 04, 2024

Surely Your Products Follow A Generational Tree

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Reminded Of This Grumpy Gem From 2015 And The Forced Transition To Loyal Buyers