I'll likely annotate this presentation as a video at some point, but for now I wanted to get the slides in your hands.
I get a lot of feedback from readers asking for examples of brands that are "doing something different". Now, when I share the information I've research and answer the question, the most common response I get is "that won't work for us, we're unique, and we're special".
Well, if you are so darn unique and special then you shouldn't need to pay tolls to Google, to Facebook, or if you are a legacy catalog brand you shouldn't have to pay tolls to paper / printing / postage folks. Right? I mean, you are unique and special. Customers should just find you because you are unique and special. Right?
If you want to see an example of how a brand does something different, then click here for this presentation about headphones.com ... an eight year old brand that is up to $20,000,000 to $50,000,000 (ish) in annual sales competing against Amazon who sells the same products at the same prices with the same warranty and has faster delivery. How do they compete? Read the presentation.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.