They're All Less Effective

It's difficult to convey to professionals that, in many ways, old-school digital marketing is in decline ... and really-old-school print is in decline at a faster rate.

You see articles like this (click here) and you realize that third parties are promoting a medium declining faster than the medium they proclaim is in decline.

I have clients that have fabulous customer acquisition programs. For them, it's seldom about the "channel" ... it's generally about telling a story around the products they sell. 

It's funny how much better digital (and even old-school print) perform when you have a compelling story surrounding products/merchandise that customers care about, want badly, or need.