November 21, 2023

Inflection Points: Thanksgiving

The next six days offer a bounty of Inflection Points.

You have discounting information in your database. You have prior Black Friday and Cyber Monday information in your database - undoubtedly you have 1/0 indicators in your database saying whether a customer purchased on both Black Friday and Cyber Monday, right?

Right?

So why in the name of Don Libey are you sending five "blasts" to all customers offering 50% off for Black Friday and Cyber Monday? Why wouldn't these "blasts" be targeted based on the 1/0 indicators in your database? Why do you want to convert a full-priced August buyer into a Black Friday buyer at 50% off?

Why do you want to convert any full-priced buyers to 50% off fake-holiday buyers?

The next 5-6 days are full of Inflection Points. Your database should have indicators that allow you to take action on these Inflection Points.

Right?

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