If I have to hear one more quote from a trade journalist suggesting that you "must win Cyber Monday".
Fools.
Do they ask you to win January 17?
Do they ask you to win February 9?
Do they ask you to win March 21?
Do they ask you to win April 3?
Do they ask you to win May 24?
Do they ask you to win June 19?
Do they ask you to win July 30?
Do they ask you to win August 20?
Do they ask you to win September 1?
Do they ask you to win October 14?
Do they ask you to win November 18?
Do they ask you to win December 13?
If the answer to those questions is "no", then stop adhering to their program. Stop listening. Stop reading.
Winning in Business is a 365 day endeavor.
Fools.
Do not execute the tactics that create clicks for trade journalists. Execute the tactics that generate profit for your business.
My goodness.
Send me sales/profit calculations (kevinh@minethatdata.com) if you feel differently.
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