It's been a long-time coming, but building the core of my Marketing Budget Experiments framework wasn't done in an evening. I introduce to you ... Hillstrom's Business Review (available on Amazon - hint, the print version will be easier to read, the Kindle version is gonna have a lot of tiny numbers).
The booklet combines three key areas of analysis over the past three years.
- Marketing Budget Experiments.
- Merchandise Productivity.
- Inflection Points.