October 10, 2023

Comp Segment Performance

Next week I begin analyzing a ton of Elite Program projects.

And unfortunately, sometimes I see something that looks like this.


That's a comp segment analysis ... I've been talking about comp segment analytics for a decade, as you are painfully aware. Here's a case where merchandise productivity crumbles in March, slumps even more in September, and is just an all-around disaster by the end of the year.

This tells us that the merchandising team messed up.

How did the mess up? Take a look at new merchandise.


My goodness. What a mess. The merchandising team just plain failed to properly manage new items (or failed to introduce enough new items or did both).

How about existing items?


They don't have a problem with existing items.

It's a new merchandise problem.

You're probably already running this table, right? If you aren't (for some reason), let me know and for just $1,800 as a new client we'll get busy with this run of the Elite Program.







No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

My Business Is Failing: Has To Be The Marketer's Fault, Right?

Maybe.  But probably not. In my system, I can immediately diagnose whether the marketer is failing or there is a merchandising problem. Hint...