Last week I ate at multiple one-star MICHELIN restaurants. That's what makes vacations fun!
Now, a one-star MICHELIN restaurant can offer an impeccable dining experience at $270 per person, or, the restaurant can offer an impeccable dining experience for just $32.
Either way, the restaurant did a bunch of things right in the past, earned a MICHELIN star, and has now created a situation nearly impossible to manage. Customer expectations are sky high. It will be easy to disappoint the customer, it will be hard to delight the customer. You just do your best to maintain a very high standard.
This is where I start receiving emails from intrepid readers, with quotes like this:
- "Kevin, you don't understand. We are unique and special, but we sell widgets. Widgets are commodity items sold at the lowest possible cost. What inflection point matters for us? We aren't a MICHELIN star restaurant, we're a purveyor of widgets?"
- The one-star MICHELIN business deals with nearly impossible inflection points.
- Your business deals with very boring inflection points.