July 27, 2023

An Opportunity

Let's try something.

Because the theme of merchandise productivity keeps coming up in Marketing Budget Experiments, I'll add something for you.

For anybody purchasing an MBE (Marketing Budget Experiment) project through August 15, I will include "Class Of" Reporting (similar to the table below) at an overall level and at a category level, at no additional cost. We'll see if merchandise productivity is holding your marketing efforts back or not.

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