They found a way to make Cabelas, their own client, look utterly incompetent (click here).
I wrote a thousand words on this topic, and I finally quit. Read the article for what it is.
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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When introducing the concept of Marketing Budget Experiments ( click here for pricing details ), I shared thoughts on payback windows. If yo... -
As usual, my summer schedule will dial back just a bit ... maybe three posts per week instead of five, sometimes four, sometimes more. And y...
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