Seven years ago I presented a series of Powerpoint Slides about marketing ideas ... and my goodness, were those slides HATED by the audience! Hated! "We're never going to drive a Wiener Mobile across America, Kevin. Never. Bad idea. What else do you have?"
P.S.: I realize that, as marketers that you hate this stuff ... you'd prefer to create a square digital ad with imagery representative of your brand and text that says "Great Offers, Save Now!" You think this idea is stupid. Ok. Then conceive what a "smart" version of this would look like.