More store closures from Macy's, who branded themselves nearly a decade ago as "America's Omnichannel Store" (click here). It's another Great Moment in Omnichannel History.
Retail goes through non-stop evolution. Small urban stores to large urban stores to suburban malls to big boxes to Target/Walmart to Dollar Stores, it always changes.
Over the next ten years, retail brands cannot have the enormous fixed costs of a store weighting them down. Cannot do it. Time tells us that we are going through an evolution ...
- Past: Fixed costs covered by purchases at good gross margins.
- Recent Past: Fixed costs covered by many purchases at low gross margins.
- Future? Minimized variable costs, minimal fixed costs, recurring income.