December 05, 2022

Spotify Wrapped

How hard is it for you to replicate what Spotify does with Spotify Wrapped?

I mean, you have loyal customers. Why not regale them with everything they purchased during 2022? Make it fun - classify the customers based on their behaviors (Spotify calls me a "connoisseur" ... and surprisingly, they say I listened to Ariana Grande more than any other artist, which is dumbfounding to me but has to be true).

You have the data.

You have creative staffers to help you.

Why not emulate Spotify?

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I See Dead People

From LinkedIn, where I wrote this on Sunday: