Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
For the 17th time, I wish those of you who celebrate it a Merry Christmas (yeah, that's me from a long time ago).
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I think this goes back to 1991 or 1992. I was asked to explain what was happening to swimwear sales at Lands' End. I mapped sales by sta...
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