For the 17th time, I wish those of you who celebrate it a Merry Christmas (yeah, that's me from a long time ago).
When Marketing Channels Die
Remember your homework assignment from last week ? In 1998, 35,000,000 people would watch a Thursday night episode of Seinfeld. 24,000,000 w...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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