For the 17th time, I wish those of you who celebrate it a Merry Christmas (yeah, that's me from a long time ago).
Hillstrom's Action Streams Is Available on Amazon!
Finally! I had some free time to get this little 48 page booklet processed via Amazon. The booklet summarizes my thought process over the pa...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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Ok, we all know that as we spend more we get more customers, but at an ever-diminishing rate of return. The diminishing rate of return is wh...
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