October 05, 2022

Still Time!

Guess what? We're gonna set a record here in October, as this features the most Elite Program participants in program history!

Existing/Prior Elite Program participants pay just $1,000 per run, new participants pay $1,800 for the first run and $1,000 thereafter.

You get my typical rolling twelve-month analysis, you get comp segment and comp new/reactivated customer reporting, and you get an annual view of repurchase/spend activity. In this run, I'm going to determine how many "loyal" buyers you have.

I know, the program is virtually free ... and by the way, this is the 8th October run of the program (it began in October 2015) ... and it took a full seven years to break the record for participants set in the first month of the program.

Think about that for a moment ... the program started strong, then slumped, then treaded water into COVID, then modestly improved ... and is now setting a record. See, you don't have to be successful at something right out of the gate ... this program is a success seven years in the making.

Had I quit the program during the early days of COVID when the program was about half of where it was, I wouldn't have hit a record this month.

Keep that in mind when you try different customer acquisition activities that don't work right out of the gate.

Anyway, there's still time to participate.

  • Five Years of Purchase History 10/1/2017 - 9/30/2022.
  • Data Due by 10/15.
  • Payment Due by 10/15.
  • Writeup Delivered to You by 10/31/2022.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Price is Not the Entire Story Here

We studied one category yesterday. Here is the relationship between change in price and change in total margin dollars, by category. Tell me...