Every once in a while, somebody comes along with a different approach (watch his punting style, it's not what you usually see). The pundits will find reasons to not support the new approach. They always find reasons to not support the new approach.
You probably have ideas for new approaches to your business challenges. You've probably had somebody above you say "we tried that, it didn't work" or "we don't have budget for that" or "your idea is stupid".
Maybe your idea isn't great.
But what if it is great?
Find a way to test your ideas.