Way back in 2016, I gave a series of presentations about Customer Acquisition. As I've told you before, the audiences HATED the presentations. HATED them. Studious Millennials pulled up websites on laptops to criticize me mid-presentation ... Jaded Baby Boomers just shook their heads and told me "THAT WON'T WORK".
My favorite moment (and by favorite, I mean most disappointing) came when I presented to a room full of Business Owners and Executives. I finish the presentation. A CEO from one company (somebody many of you know) responded unfavorably, with plenty of criticism. But his criticisms were reasonable ... wrong ... but reasonable. Then a guy in a cowboy hat raises his hand.
- "I've run my own business for thirty years and I've done just fine doing just about the exact opposite of everything you explained today. Thanks for the ideas, I'll just continue to do the opposite of what you recommend".