July 25, 2022

Story-Based Customer Acquisition

Here's an ad I received. Tell me what the story is that the author is communicating to me.


Now tell me what story is being told here.


The clients I work with who have the best customer acquisition results also have what I'd call "Story-Based Customer Acquisition". They're not just slapping horrifically intrusive/boring ads upon people and saying they're leveraging an "omnichannel advertising approach".

Instead, the best clients have a story to tell, and they use channels to tell the story.

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