Sometimes you think "people already know this stuff".
Sometimes you realize that Google Analytics give smart analysts almost no opportunity to ever even consider the concept. Thus, I need to write about it.
75% of my projects in the past three months have dealt with the concept of File Power.
File Power is a term used to represent the future potential of your customer file to generate sales and profit. There are two dimensions to File Power.
- Number of Customers.
- Quality of Customers.
- File Power of Scenario #1 = 1 * $200 = $200.
- File Power of Scenario #2 = 2 * $100 = $200.