Where Do You Fit?

Increasingly, it is obvious that we all fit into one quadrant here:

If we're good at New Customer Acquisition (and awareness programs) and we're good at New Products/Merchandise, our business thrives.

If we're good at New Customer Acquisition but fail at generating New Products/Merchandise, business will slow down and accountability for sluggish business sits at the feet of the Merchant.

If we're good at New Products/Merchandise but fail at New Customer Acquisition, business will slow down and accountability for sluggish business sits at the feet of the Marketer.

Mess up both? That's the fault of the CEO and the Executive Team she hired/inherited.

We simply cannot mess up both aspects of business. Can. Not.

Get 'em both right and we manage a thriving business.

Where does your company fit, which quadrant does your business occupy?