June 30, 2022

Posting Again


Among blog readers, it was a snoozer (blog readers tend to be a catalog-centric audience).

Among Twitter followers, it was very popular (that audience tends to be e-commerce-centric). Twitter / E-Commerce folks have been very responsive to this topic this Spring/Summer.

Strong hint ... this article is more important to the catalog audience than the e-commerce audience. So, I'm publishing the link again. Read it. Then work with your forecasting team to try to mitigate what is coming in a few months, ok? And if you don't have a forecasting team you can trust, contact me (kevinh@minethatdata.com) and we'll get busy.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

A Version of the 80/20 Rule

Here's the share of next year's sales from existing customers (y) as a function of customer file quality (0.1 = great customers, 1.0...