But Shouldn't New Items Marinate A Bit Before Becoming Winners?
Yeah, sure, that's the question I get and if you can develop new items to become winners in two years, then you've done something right.
So let's look at this brand and how many of the items introduced two years ago became winners within two years:
- Introduced 4 Years Ago = 34 Winners within two years.
- Introduced 3 Years Ago = 33 Winners within two years.
- Introduced 2 Years Ago = 14 Winners within two years.