Another metric to evaluate when looking at Winners is the quantity of what I call "Dying Winners" ... prior-year Winners that fade down into Contending status.
- 3 Years Ago = 89 items.
- 2 Years Ago = 112 items.
- 1 Year Ago = 77 items.
- As of Today = 92 items.
As we can see, the merchandising team did a good job of maintaining winners. So if winning items are being maintained but the quantity of winning items is in decline, then the Development of new winners is suffering.
These issues are quickly and easily identified, aren't they?
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