I'm reviewing Category 21. Look at this.
- 19.8% rebuy rate among 12-month category buyers, repurchasers spend $201.55 each. 104,463 buyers in the segment.
- 5.5% rebuy rate among non-category 12-month buyers, repurchasers spend $162.48 each. 844,019 buyers in the segment.
- 31,962 new/reactivated buyers spending $150.93 each.
- $4.2 million from existing 12-month category buyers.
- $7.5 million from non-category 12-month buyers.
- $4.8 million from new/reactivated buyers.