In addition to providing Virtual Analytics Officer services (click here), I will begin describing what will become a new product offering - called "Hillstrom's Profit" ... a fusion of Customer Development and Product Preference work I have been performing recently.
During the "COVID-bump" period of 2020, we observed how important the Customer Development aspect of profit became. In 2021, supply chain issues illustrated how important Operational Excellence is. In 2022, war is the issue - which means that customers prioritize what they "need" over what they "want". In other words, Merchandise becomes really, really important.
So tomorrow we'll start talking about how various issues impact profit. The easy profit days of 2020 are over, and you are going to need to understand how profit is impacted by your decisions.