The Marketing Executive said this:
- "We decided to try an Influencer program. Within a week we had sales and profit, and then nothing. We asked our agency, 'do we have to do this every week?'"
- If you pursue influencers, you will have customers who don't care about you.
- If you partner with Google, you will have customers who have a relationship with Google that results in a purchase, but you don't necessarily "own" the customer (and I know, you're going to send me email messages saying that nobody owns the customer, so fine).
- If you partner with Facebook, you will have customers who have a relationship with Facebook and Politics, but not necessarily with your brand.