February 13, 2022

Digital Marketing

Look at this image.

Grade the marketing strategy here ... A = Best, C = Average, F = Worst. Pretend you are the EVP of Brand Marketing for Verizon. Do you feel like this is a quality representation of the brand you are responsible for? Is this the best use of your marketing dollars?

If your answer is "no", why do you let this happen?

P.S.: I realize that somebody is going to respond and say "we tested this and this tactic works best". That may be true ... within the confines of this discipline. I'm asking a different question.

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