November 25, 2021

Make Sure You Measure It

You measure the future value of Black Friday and Cyber Monday customers, right?

Right?

As long as you are going to burn all of these discount/promo dollars, at least measure what you get long-term for your efforts ... and measure it down to profit. Ok? Heck, you might find out that this is the best time to acquire a customer. Or not. But at least you'll know.


-

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)

New Pilot Project

When I have a new product offering, I share it with you, the loyal reader, at a significant discount. You help me test out a pilot product, ...

  • The MineThatData E-Mail Analytics And Data Mining Challenge
    It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
  • Payback Window
    When introducing the concept of Marketing Budget Experiments ( click here for pricing details ), I shared thoughts on payback windows. If yo...
  • Summer Schedule
    As usual, my summer schedule will dial back just a bit ... maybe three posts per week instead of five, sometimes four, sometimes more. And y...