November 25, 2021

Make Sure You Measure It

You measure the future value of Black Friday and Cyber Monday customers, right?

Right?

As long as you are going to burn all of these discount/promo dollars, at least measure what you get long-term for your efforts ... and measure it down to profit. Ok? Heck, you might find out that this is the best time to acquire a customer. Or not. But at least you'll know.


No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Well, You Got Me Fired

I'd run what I now call a "Merchandise Dynamics" project for a brand. This brand was struggling, badly. When I looked at the d...