Right Down The Middle

Buying from Merchandise Category 10 was good.

Buying from Merchandise Category 03 was bad.

How about Merchandise Category 05?

 

That's kind of down the middle, wouldn't you say? Merchandise Category 05 delivers mostly average new buyers, new buyers that will perform about average in the future.

Once you see this stuff, you can't "unsee it". Now you know what you "should" be selling to your first-time buyers. If you have outbound programs, you feature categories ten and five, right? And while you'll allow a first-time buyer to purchase from category three, you don't feature category three.

Just focus on the simple stuff, and maybe you'll start acquiring customers who are of reasonable quality, customers who have a chance to become loyal.