June 14, 2021

Who Embraces Discounted Merchandise?

Many customers embrace discounted merchandise, but the preference is not universal or uniform.

In this Time Lapse Analysis, green represents segments of customers at points of time spending above-average amounts of money on discounted merchandise. Red represents a skew toward full-priced merchandise.


About twenty months ago the "middle" of the file was thriving because of discounts/promotions.

In the last three months the very best corner of the customer file (and the very bottom of the customer file) are generally buying because of full-priced merchandise.

If you have to liquidate merchandise, make sure you know "who" is most likely to buy the stuff. Develop the Customers who specifically want to be developed via liquidations/discounted-merchandise, ok?


P.S.:  If you see birds flying overhead, you might think it's a random occurrence. Maybe. It could also be migratory behavior. Click here to see is you are under the flight path of a major migratory event.




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