Not only are customers using a Fax Machine ... it's the BEST CUSTOMERS (in this case) who are using a fax machine!
The top row is really, really green ... 26% of weighted historical demand from the very best customers (in this case) comes from customers who fax orders in to this brand.
Yeah, a fax machine!
Turns out (in this case) that those are businesses that have recurring orders coming in via fax. And those, once again, are the best customers this brand has.
Kinda makes you think about what you could do to Develop those Customers, right?