Kevin Hillstrom: MineThatData: Customer Development Project Example

June 11, 2021

Customer Development Project Example

Many of you have emailed me wondering "What does a Customer Development project writeup look like?"

Well, today is your lucky day!

Click here for details. On the landing page you will find a link to a .pdf file that contains a writeup.

After you read the writeup, contact me (kevinh@minethatdata.com / 206-853-8278) for your own Customer Development project. You are going to need to know what the future holds for your brand now that you have all of these customers acquired during the COVID-era.

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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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June 11, 2021

Customer Development Project Example

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