May 20, 2021

This Problem Comes Up All The Tme

Our Time Lapse Analysis indicates problems.

Now, the problem featured below comes up all the time. What do you think the problem is?

Yeah, it is price points.

Here's what happens:  When you increase prices, customers do one of two things. First, they frequently buy fewer items. This doesn't manifest itself in the Development of your Customer File. What does manifest itself is fewer buyers. As prices increase, it is common for it to become harder to find new/reactivated buyers, and it is common for existing buyers to repurchase at lower rates. Both issues rear their ugly heads via poor Customer Development.

We all understand why prices have to increase (in many cases).

But there is frequently a backlash, and that backlash is felt in your Customer Development work.

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