Most of you who are interested in European Soccer/Football were agitated to learn that twelve teams planned to break off from the other 680+ teams and create a Super League (click here).
Within two days the plan imploded as a small number of business leaders quickly realized that hundreds of millions of "customers" hated the idea while Managers of some of the teams came out in favor of the fans over Management.
In e-commerce terms, we know the following.
- Fans = Customers.
- Players = Merchandise.
- Teams = The "Brand".
- "I liked Jim Brickman more when he was an artist and less now that he is a brand."