I use Twitter to flesh out ideas / hypotheses. It was clear from those following on that platform that very few Professionals had an understanding of how customers migrate from prospect to a purchase to loyalty, if the customer migrates at all. Hence, we have this text, to explain the process.
Now, if you don't want to buy a book and don't like being "sold to" go ahead and click here for a PDF outlining the concepts in the text ... it won't cost you a thing.
If you are in the camp that needs help understanding if your Customer Development efforts in the age of COVID are bearing fruit, click here for project pricing and file layouts.
Whether you want free content, or to pay a small price for a booklet, or you want me to run the analysis for you, rest assured that if you don't understand if you do a good job of Developing Customers, you won't be as profitable over the next few years as you should be. And based on the feedback I've received over the past nine months, very few professionals understand if they do a good job at Customer Development.