January 31, 2021

Reminder: The MineThatData Elite Program

Here's a quick reminder for those of you looking to participate.

In this run of the MineThatData Elite Program, we'll cover the usual metrics that evaluate the success of your customer file. But I'll also add one feature. I'm going to measure the Customer Development of the customers you acquired last April, at the start of the pandemic. We'll see how these customers evolved and changed over time. We'll see if you did a good job of developing the customers blessed to you during an awful pandemic.

Cost? $1,000 for existing subscribers. $1,800 for first-time subscribers. Participation is 100% voluntary.

Contact me for participation and file formats (kevinh@minethatdata.com)

Due dates? Five years of data (one row per purchase transaction) delivered in .csv format. Data due by February 15, 2021. Payment due by February 15, 2021. Analysis delivered by February 28, 2021. 

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

There's Email, Again

Our focus on opens/clicks (when it comes to email) is so ridiculously misguided. Email marketing serves many different purposes. It should b...