Yesterday I shared with you a graph ... showing you how likely first-time buyers were to respond by month. Remember the graph?
The graph prompted a lot of responses. I could write 50 posts in a row and not get any feedback, but this one ... this one generated a lot of feedback. Here was the number one question:
- "How do I calculate the incremental rebuy rates in the graph?"
- Month 0 = 5.0%.
- Month 1 = 6.3%.
- Month 2 = 4.5%.
- Month 3= 2.4%.