When Amazon mails one (1) catalog, it does not mean that an old channel is experiencing a resurgence.
It does not mean that Amazon is embracing the technology they helped displace. At all.
It means they mailed a catalog.
Stop talking about what Amazon does.
Start focusing on what you do.
A Virtual Chief Performance Officer refocuses Leaders on what is important. Amazon mailing a catalog is NOT IMPORTANT. That catalog could do a billion dollars in annual sales and that would still represent just 0.3% of their total.
Focus on what you control.