October 21, 2020

Amazon Catalogs

When Amazon mails one (1) catalog, it does not mean that an old channel is experiencing a resurgence.

It does not mean that Amazon is embracing the technology they helped displace. At all.

It means they mailed a catalog.

Stop talking about what Amazon does.

Start focusing on what you do.

A Virtual Chief Performance Officer refocuses Leaders on what is important. Amazon mailing a catalog is NOT IMPORTANT. That catalog could do a billion dollars in annual sales and that would still represent just 0.3% of their total.

Focus on what you control. 





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