Ok, so I'm getting feedback from you about BOAR ... pretty good stuff, I can see that you're t.h.i.n.k.i.n.g. and that's the point of this whole endeavor. Not right/wrong ... thinking!
Which brings me to an email I received on Thursday from Butcherbox (not a client).
You can go into Google Chrome and look at Developer Tools (in Chrome = Ctrl Shift i) and you'll learn that there are elements of "B" in the BOAR model. You can make a case, based on the BOAR model, that they are applying a lot of elements of the E-Commerce-In-A-Box model. And in this case, that's a weakness.
When I bought from them (November 2018), they had a feeble welcome program. I bought something, their "box" of solutions sent me a total of one (1) email campaign in the next month. One! Then they reminded me I was getting another box ... just taking for granted that I'd buy from them again. I opted out.
I got a comparable offer ... free meat for life ... in May 2019. So why would I, with a recency of 22 months now, be responsive to the same darn offer again??
This is a failure of the "E-Commerce-In-A-Box" model. Many successes, of course, it gets you up and running and running efficiently, but you're stuck implementing vendor-centric "winback programs".
The time to convince me to stick around was December 2018, before I left!!!! Welcome Program!!!!
And I get it ... you don't want to execute a Welcome Program, you want to execute a "winback program" that vendors help you implement ... help you implement easily.
We need to modify the BOAR framework, don't we?
So let's add a letter. We'll add the letter "D".
- B = E-commerce-in-a-box.
- O = Omnichannel e-commerce.
- A = Amazon commerce.
- R = Recurring e-commerce.
- D = Different e-commerce.