August 23, 2020

Marketing Mail Volume

Now that your political interests could be in direct conflict with the political party that supports the USPS (or you might believe something very different - and who knows what to believe), you might want to see what has happened to marketing mail volume over time.


You can clearly see the implosion that happened after The Great Recession ... time will tell what happens following COVID-19. Pundits will offer one viewpoint. But I think we know how this story evolves, don't we?



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Middle of the Funnel

A CEO mentioned something on the phone earlier today about "middle of the funnel" activity, and I thought he made a really bright ...