August 23, 2020

Marketing Mail Volume

Now that your political interests could be in direct conflict with the political party that supports the USPS (or you might believe something very different - and who knows what to believe), you might want to see what has happened to marketing mail volume over time.


You can clearly see the implosion that happened after The Great Recession ... time will tell what happens following COVID-19. Pundits will offer one viewpoint. But I think we know how this story evolves, don't we?



No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

The Greatest Marketing Analytics Equation of All Time

It's 1992 at Lands' End, and I'm responsible for analyzing mail/holdout tests ... you execute email and/or print mail/holdout te...