You ask your staff to come up with a "Discount Strategy" for your August email campaigns.
- Is this a strategy, or is this a tactic designed to get a customer to buy something?
Your boss asks you to determine who will receive a Friends and Family postcard.
- Is this a strategy, or is this a tactic designed to get a customer to buy something?
The CEO asks you to determine the smartest way to get customers to buy from a new product line.
- Is this a strategy, or is this a tactic designed to get a customer to buy something?
Answer each of the three questions above. Think carefully about what a "strategy" actually is, and compare a "strategy" to the tactics you use to support a strategy.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.