July 06, 2020

Strategy or Tactic?

You ask your staff to come up with a "Discount Strategy" for your August email campaigns.
  • Is this a strategy, or is this a tactic designed to get a customer to buy something?
Your boss asks you to determine who will receive a Friends and Family postcard.
  • Is this a strategy, or is this a tactic designed to get a customer to buy something?
The CEO asks you to determine the smartest way to get customers to buy from a new product line.
  • Is this a strategy, or is this a tactic designed to get a customer to buy something?
Answer each of the three questions above. Think carefully about what a "strategy" actually is, and compare a "strategy" to the tactics you use to support a strategy.

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