You could sell 100 units at a price of $29.99 and a cost of goods sold of $9.99, netting you $2,000 of gross margin. That's what your CFO wants you to do. That's what your CMO (Chief Merchandising Officer) wants you to do.
You'd like to sell 160 units at a price of $19.99 and a cost of goods sold of $9.99, netting you $1,600 of gross margin.
Describe the analysis you'd perform to defend your point of view.
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