July 08, 2020

Quiz Question

You could sell 100 units at a price of $29.99 and a cost of goods sold of $9.99, netting you $2,000 of gross margin. That's what your CFO wants you to do. That's what your CMO (Chief Merchandising Officer) wants you to do.

You'd like to sell 160 units at a price of $19.99 and a cost of goods sold of $9.99, netting you $1,600 of gross margin.

Describe the analysis you'd perform to defend your point of view. 

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