Notice that the stuff that adds up to excellence here is largely tactical ... but also requires quick and decisive decisions. The latter is such a challenge, especially as a company gets older. I repeatedly see "older" companies where a 28 year old employee wants to make a decision (not a big one) and somebody who is 58 years old says NO. One wonders what the person who always says "NO" gets in exchange for squashing ideas?
There's Email, Again
Our focus on opens/clicks (when it comes to email) is so ridiculously misguided. Email marketing serves many different purposes. It should b...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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There's a fraction of the population who says "nobody wants to work". Well, don't tell that to this guy, who manned a busy...
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