I ran a Twitter poll to understand how much sales have been impacted in the past few weeks:
- 10% = > 5% Sales Gain.
- 18% = -5% to +5% (i.e. Flat Sales).
- 16% = -5% to -25% (Significant Sales Decline).
- 56% = -25% or Worse Sales Decline (i.e. Catastrophe).
As you can see, about 1 in 4 Twitter readers are not seeing a sales impact, with about 1 in 10 seeing healthy sales gains.
For the 3 in 4 seeing a significant sales decline, this is the time to measure File Power. This is the time to forecast the impact of reduced File Power on the future health of the business.
For those seeing sales gains, thank your lucky stars, for you have been blessed.