November 04, 2019

Lemonade out of Lemons

Yes, this image is allegedly real (click here).

If you plan something important for an entire year, of course you are going to make lemonade out of lemons ... what choice do you have?

If your merchandising team made a mistake and "ruined the new item assortment for 2019", well, it's your job to make lemonade out of those lemons.
  • Promote the new items that worked best via email, home page, landing pages, and Instagram. Promote the living daylights out of the "best of" the assortment.
  • Offer discounts on only the items that aren't working ... don't taint the entire assortment because a portion of the assortment isn't working.
  • Segment your customer file into bargain hunters and full-price fanatics ... offer the junk at a discounted price to your bargain hunters.
This stuff doesn't have to be rocket science ... use good judgment and make lemonade out of lemons!

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