How Do I Know I Operate A Transactional Brand?

How do I know I operate a transactional brand?

• Annual Repurchase Rates are low, under 30%.
• I grumble when third parties charge me more for the exact same service.
• My new customers come from Facebook.
• My new customers come from Instagram.
• My new customers come from Pinterest.
• For catalogers, new customers come from Catalog Co-Ops.
• My new customers come from Google.
• I transact on Amazon and Amazon gets a generous cut of the action.
• I hound customers all across the internet via retargeting programs, stalking them, begging them to cash in an abandoned shopping cart.
• I have a robust shopping cart abandonment program.
• I offer bigger discounts for customers who abandon carts than for customers who complete an initial transaction.
• I offer discounts, period.
• I offer free shipping.

And that's just a sampling of likely outcomes that determine if you operate a Transactional Brand.

A Transactional Brand is at the mercy of strategic algorithms.

A Relationship Brand is at the mercy of strategic marketing/merchandising decisions.