Here's a classic example ... Target (click here) announces their own sale that aligns with Amazon Prime Day.
We're so much smarter than this. It takes zero imagination to copy somebody while taking a potshot at their paid membership program.
Amazon took the risk to create their own event. If you decide to jump on their event and sell more because Amazon created the awareness of the event for you, that's fine ... and it might be a highly profitable endeavor.
But that's not what Leadership looks like.
Instead of copying somebody ... why not create your own special event?
You can do that ... you can!!!!!!