Maybe you're not joining me today (unlikely), and while I'm devastated by that fact, I thought you'd still like to see the presentation I'm giving while you toil in your office.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Big Differences
Yesterday we evaluated "Brand A", with an approximate 30% annual repurchase rate. Here is "Brand B", with an approximate...


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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...

love that you ended this with the New England Patriots!
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