Maybe you're not joining me today (unlikely), and while I'm devastated by that fact, I thought you'd still like to see the presentation I'm giving while you toil in your office.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Infrequent Buyers
In about three weeks, a large fraction of your inactive customer file will awaken, briefly. For about 6-7 weeks thereafter, customers who pu...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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Here's a recent email campaign from Macy's. The $24.99 UGG Throw. That's the place where MRV matters. Items featured in email ca...
love that you ended this with the New England Patriots!
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