Kevin Hillstrom: MineThatData: What Would You Do?

March 25, 2019

What Would You Do?

You become a New Marketing Leader ... let's say it is at an Apparel company. Two things are happening.

Womens Merchandise has a +3% comp segment performance.
Mens Merchandise has a -14% comp segment performance.

What do you, as a New Marketing Leader, do to solve this problem?

Discuss.

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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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March 25, 2019

What Would You Do?

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