March 25, 2019

What Would You Do?

You become a New Marketing Leader ... let's say it is at an Apparel company. Two things are happening.

  1. Womens Merchandise has a +3% comp segment performance.
  2. Mens Merchandise has a -14% comp segment performance.
What do you, as a New Marketing Leader, do to solve this problem?

Discuss.
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Oh, Kohl's

Right out of a soap opera (click here) . A few years ago a Vice President told me that she could not longer hire "the best people"...